Hammurabi Commercial Bank participated in the activities of the Baghdad International Fair (47), which is one of the most prominent economic and commercial events in Iraq, where local and international companies and institutions display their products and services.

The purpose of participation

• Strengthening business relations: Through its participation, the bank sought to strengthen relations with other financial and banking institutions, in addition to attracting new clients and expanding its network of business relations.
• Marketing Products and Services: The main objective was to highlight the range of banking products and services offered by the bank, such as current and savings accounts, loans, and electronic banking services.
• Enhancing corporate image: The bank aimed to enhance its corporate image as one of the main players in the Iraqi banking sector, by being present at an important event such as the Baghdad International Fair.

Impact of participation

• Increased brand awareness: Participation contributed to increasing awareness of the bank’s services among the public and visitors, which could translate into an increase in the number of customers and beneficiaries of the bank’s services.
• Promoting innovation: By interacting with other institutions and learning about the latest innovations in the financial field, the bank has been inspired by new ideas to develop its services and products.
• Expanding customer base: The bank was able to reach a wider segment of the public, including companies and individuals interested in banking services.

Conclusion

• Hammurabi Commercial Bank’s participation in the 47th Baghdad International Fair was a strategic step to strengthen its presence in the market and expand its network of commercial relations. Through the various activities it carried out, the bank was able to market its services effectively and enhance its image as one of the leading banking institutions in Iraq.